How emotional is beer drinking? This question was investigated by an Italian/Polish research team. The study examined emotional responses to real (tasted, in real social environment of consumption) and conceptual (food names) food stimuli.
Different studies were conducted using the list of emotion words (EsSense™) developed by King and Meiselman. Emotions that were elicited by the named beers and wines varied slightly in kind and largely in degree between Poles and Italians. The strongest emotional response was observed in the Polish panel for both stimuli.
These results are of interest for new products in both categories (wine or beer). I wonder, how could you NOT be emotional about beer ? Donadini, G.: Do we get emotional when we drink beer, Poster presentation no 42 at EBC congress, May 2015,